ABOUT US:
Our sole purpose is to make your company look
highly professional to attract interest and increase your sales

When you improve your company's image, your sales will follow

A professional image is vital to the life of your company

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A company lives or dies by its image in the marketplace. Do your brochures, logo design, web site and other marketing materials make you look professional or just sort of amateurish? The failure to look your best is costing you TONS of business and hundreds of thousands in lost sales. At Design Strategies we have the marketing expertise to make your company look its best, inspiring confidence in potential customers, and opening the door to bigger markets.

What we can do to help you survive these tough times

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Getting your message OUT THERE! The worst thing you can do during a recession is to think small. During times of financial uncertainty you need to double and triple your marketing efforts to catch the business that is still out there. Companies that try to save money on marketing their services and products will fade away, because no one knows they're there.

Making you look solid, stable, capable and professional, inspiring confidence and creating new sales leads. Nothing will hold you back more than having a cheap, unprofessional company image. If your potential customers see an amateurish brochure, web site and/or logo, they'll think your company is small and fly-by-night. Why would they want to buy from you? A GREAT corporate image will GREATLY expand your sales reach.

Working within your budget. We know that finances are tight right now, so we will work with your budget to get you the maximum "bang for the buck" and produce top-quality designs that will have people making positive comments about your new logo, web site, brochure and packaging.

Not just marketing: EFFECTIVE marketing. Properly designed promotional pieces MAKE money for you. Conversely, cheaply done web sites, brochures and ads end up COSTING you money because they don't generate much income, so why even go there? The whole point is that effective marketing makes you far more than it costs, so it's essentially FREE. Design Strategies delivers excellent quality work that increases sales leads and income for your company.

A short history of our company from 1976 to the present

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Born and raised in Canada. The company that would eventually become Design Strategies, Inc. was founded in 1976 in Vancouver, Canada by 24-year old designer, photographer, illustrator and writer Len Williams. Logos, Yellow Pages ads and sign painting were the main products at the time, all done the old-school method — by hand, without the use of modern computers (they hadn't been invented yet). The company prospered for 10 years, when wanderlust and the siren call of foreign ports enticed our intrepid founder.

The California Experience. During the hot and sticky summer of 1986 the company was transplanted to the greener pastures of Glendale, California, near the bustling film industry metropolis of beautiful downtown Burbank. Work with film companies and a broad array of California businesses followed, and in 1989 DSI became one of the first design firms to embrace computerized graphic design. Over the years, Len became well known to various software manufacturers by being part of their beta testing teams, providing feedback on many of what are now industry standard software titles.

The Internet changes everything. In the 90's the Internet opened up international markets, and Design Strategies went global. We began attracting companies as far away as England, Australia, South Africa, South America, Japan, and our old Canadian homeland. More than 14 years later we continue to have a diverse range of clients at home and abroad, and it's this diversity that keeps us flexible and creatively sharp.

The sunny skies of Florida. 2004 brought more changes and the chance to move to the balmy breezes of Clearwater. We love it here. The weather is fine year-round (although it does get a little toasty and humid in the summer, and a bit nippy in January) and we love the beaches and water. Contrary to what the news reports would have you believe every summer, we've never been hit by any hurricanes as Clearwater sits in a charmed area avoided by hurricanes for over 150 years. We've continued to expand and gather even more varied local and long distance clients. Since we've been here we have new clients in the Netherlands, Germany, South Africa and Australia! Give us a call to see what we can do to increase the bottom line of your company.

A map for local clients. Click on the map below for a larger image to help you find us. We're looking forward to working with you.

A list of our graphic design services

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Our team of in-house and associate creatives can handle just about anything you can throw at us. Here is a list of the services we offer:

Logo Design — A logo is the ambassador for your company. We make logos that are professionally designed, unique and give your company a recognizable presence in the marketplace.

Brochure Design — Brochures of all shapes, sizes, folding patterns, multi-page or multi-folded. We think in both metric and U.S. measurements.

Web Site Design — We create custom, professional web sites to fit with your exact needs and specifications. Sites can be simple or vastly complex with custom programming for advanced functionality. Whether scaled up or down, your company will look its best.

Ad Design — We make your magazine and newspaper ads POP so that they get attention and create leads.

Packaging Design — Boxes, bottles, books, bags and tubes for your products, creating shelf appeal and a quality feel. Book covers and CD/DVD jackets will give your products a chance to make it in competitive markets.

Photography On-Location or In-Studio — Digital photography experts for product photography, people, situations, interiors and exteriors. We normally shoot in and around the Tampa Bay area, but if you want to fly us to your location, we're ready to travel.

Illustration — We create photographic collages, hand-drawn and computerized artwork to give your products and services a completely custom look.

Photo Retouching Work — Your images can be made even better. Everything from changing someone's eye color or dress color, to removing wrinkles and skin blemishes, fixing teeth, and eliminating the ravages of time from old, torn photographs.

Trade Show Banners, Booths and Materials — Killer designs that attract attention and visitors to your booth.

Software Interface Design — We work with your programmers to create gorgeous custom visual interfaces for your software programs.

DESIGN STRATEGIES, INC.
2060 Sunset Point Road, Unit 52
Clearwater, Florida, USA 33765
Phone: (727) 466-6888
Fax: (727) 466-6881
Skype: design-strategies