Corporate image design and launch of a new wearable fitness product

Armore Fitness has developed a unique exercise device that is worn on the arms and even fits under regular clothing. It allows users to set the amount of resistance so that every time they move their arms, they're exercising. It was developed for people who hate to take the time, or simply don't have the time to go to a gym or fitness club. It builds noticeable muscle mass increases in biceps, triceps and forearms. The best part about it is that you can go through your regular daily routines and be exercising at the same time.

We were invited to join the project to create the overall corporate identity, logo design, illustrations and layout of the website. The illustration below was created for the website and instruction manual to simplify the setup and operation of the device.

BUSINESS TYPE:
Wearable fitness device for people who hate to exercise

LOCATION: Denver, Colorado, USA

PROJECTS COMPLETED: Logo design, product illustrations, website design, instruction manual

SITE LINK: www.ArmoreFitness.com

CLIENT: Armore Wearable Fitness

Denver, Colorado, USA

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Logo and bag design

The client had very specific requirements for the logo design that included a shield to forward the positioning of the Armore name (which is similar to the work "armor"). The new logo has 2 different formats, both with and without the shield, that is used throughout the site, packaging and instructional materials. As shown here, each unit comes with a black nylon zip-up bag for easy storage and carrying.

Logo and packaging design for Armore Wearable Fitness.
Website design for Armore Wearable Fitness by Design Strategies, Inc. This is a targeted landing page.

Landing page for alternate marketing campaign

The image at left shows a secondary marketing landing page designed for a specific set of targeted markets (people who hate to exercise). The Armore Wearable Arm Excerciser was specifically designed for just this group of people. Those who are definitely not fitness buffs and who never have the time or inclination to go to their local gym or fitness club.

Print design work for Armore Instruction Manual.
Print design work for Armore Instruction Manual.

Instructions and care insert

The images above show the front and back of a small fold-up instruction and care manual provided with each Armore exerciser unit, using black and white images similar to those on the website. Additional printed materials for return authorization and registration were also created for the campaign. PDF versions were created for download directly from the website.

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Design Strategies, Inc. logo. Graphic design, branding and marketing services.

International Branding and Marketing Specialists

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