The Latest News, Clients and Design Projects

Corporate re-imaging project for Vermost Insurance Agency of Largo, Florida. Vermost & Associates Insurance Agency hired us to give them a complete corporate makeover, including a new logo, business cards, stationery, web site, newsletter, brochures, magazine ads and various postcards and mailing materials. The new logo has a very simple and memorable look, making the company's mailings and image easily identifiable in a sea of other insurance agencies. The shield was selected as the company's icon with its connotations of protection and service. Vermost's major selling point is their highly personalized service in an age when other agencies are automating and eliminating the human element. We designed the bold Vermost lettering from scratch to give the company a one-of-a-kind look with plenty of authority.
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A new set of brochures for the Para Latino Medical Center in Paramount, California. The Para Latino Clinic is a bi-lingual (English and Spanish) health center, providing a full range of family services to its largely Hispanic-speaking population in Paramount. We were hired to create a series of marketing materials for the new center to increase community awareness. So far we've revised and updated their logo, taken photos of the clinic, and created a Senior Healthcare brochure and a Pregnancy and Women's Health brochure. Each brochure was researched and written by us after interviewing the Para Latino staff and doctors. We also did extensive research on other healthcare clinics to see what services were being offered. Once completed in English, the brochures were then translated into Spanish and both versions sent off for printing. The doctors and administrative staff are very excited about their new image. We're looking forward to designing the clinic's new web site in the near future, and all the materials for yet another clinic the company is opening in a nearby California city in the next few months.
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Web site design for The Gardner Clinic of Chiropractic in St. Petersburg, Florida. Dr. Charles Gardner is a master chiropractor using the Atlas Orthogonal Chiropractic system of aligning the neck and spine. We started the project by taking photos of Dr. Gardner, his staff and the St. Petersburg office, then interviewed the staff for information so we could write the text content for the site. The new www.GardnerClinicFL.com site launched in 2011 and provides information about Dr. Gardner, the company's services, client testimonials and an "Understanding Chiropractic" page in an attractive and easy-to-understand format.
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Packaging and logo design for NuLean products. NuLean is a rarity for us, a local client here in Clearwater, Florida. In fact, it's only a few blocks away from our studio. NuLean develops and sells weight loss products, made with all natural ingredients. They hired us to completely redesign their corporate image and product labels to give them a fresh new look, and the results are dramatic. We also recently completed a product catalog for them and digitally created this product shot of their bottles and jars for advertising and their web site.
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New logo for Eddie's Old Time Radio. We love all those old radio programs from the 30's, 40's and 50's before TV came along to rule our lives. Adventure and detective shows such as "The Adventures of Philip Marlowe", "Johnny Dollar", "Bold Venture", "Suspense" and "The Adventures of Sam Spade" with all the great stars of yesteryear are great fun to listen to. Eddie's OTR is a company in Michigan (http://shop.eddiesotr.com) that has gathered together these and hundreds more comedies, dramas, crime, mystery and horror radio shows and sells them very inexpensively as MP3 CDs that will play on your computer, CD or DVD player. We've imported tons of these shows into iTunes so we can lisen to them while we work and on our iPods/iPhones when we're out exercising and traveling. Eddie's new logo brings back some of the warm memories of sitting with friends and family in front of an old tube-type wooden radio with its cloth-covered speaker and chrome metal fixtures and knobs. Eddie loves it.
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Perfume.info logo and corporate image design for a client in Germany. An entrepreneur in Germany asked us to design a new logo to help promote a new public awareness campaign about the dangers of chemical perfumes commonly used in soaps, detergents, shampoos, deodorizers, dryer sheets and many, many other types of personal care and home care products used by billions of people around the world. A very large number of these perfumes are apparently highly toxic substances and because their particle size is so small, they are readily absorbed into our bodies, adding to the toxic load we all carry. The client wanted us to show this in the actual logo design that would be visible at a glance. We developed the idea of the perfume bottle casting a shadow that looked like a coffin with a death's head on it. The client was delighted and will shortly be moving ahead with a web site and further promotional materials.
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Corporate image design and new web site for DC Derrick and Associates of California. We were hired to create a completely new logo and web site for this building management company in Los Angeles. The new site gives a new and very professional corporate image for the company that is sure to attract new clients for the company. You can view the site at: www.DCDerrickAssoc.com.

New logo designs for Beautiful Blooms in California. ogo to them with the color combinations you see above so they could choose the one they liked best. The trouble was, they liked them all... and it was very difficult for them to decide. To solve the problem, we used them all: The green version on their business cards, the magenta on their letterhead and the yellow on their envelopes. They also used the green version on their vehicle signage.

KRC Mining Consultants, Sydney, Australia — 3 new Capabilities Statement brochures and a redesign of their existing Cement Industry brochure. KRC offers productivity, equipment and profitability consultations to mining, cement and aggregate (sand and gravel) companies, and is one of the largest mining consulting groups in Australia. Since hiring us as their design team, they've procured customers as far afield as South America, India, Africa and Southern Asia. We love working with them and watching their company grow.

A trip to visit our clients in Amsterdam. We really love this design business, especially when we get to travel! Our long-term clients, Vitals, Greenleaves and FoodsEnergy (all health supplement companies based in Amsterdam), flew us over to visit their headquarters, work with their staff and assist in the design of several new campaigns, including new price lists, data sheet redesign, 2 new product labels, ads and a large-format newsletter. Amsterdam and the Netherlands is absolutely stunning! Our hosts spent 3 days taking us sightseeing and helped us to get the flavor of designing for Dutch companies. A terrific time was had by all, and they want us back in September for more.

Nedd Health Center, Clearwater, Florida — Web site makeover/redesign. A client of ours in California recommended us to this Chiropractic Office right here in our own city (only about 10 minutes away from our offices). The only thing the same as the old site is the company logo. We gave the site a complete facelift with a new Testimonials page and an online Newsletter section. Check out the actual site: www.NeddHealthCenter.com

ACT Construction, Lewisville, Texas — New web site design, brochure redesign. Joe Murray, owner of a retail and commercial construction company near Dallas, found our site on the web and hired us to create a brand new web site to show off his company's retail store and restaurant construction company. We were supplied with excellent photos and created two Flash slideshows focused on ACT's highly professional stores and restaurants. We put the text together from an old brochure and from interviews with the company executives. The site looks great and the owner called to tell me he closed a new account THE NEXT DAY after the site was launched. The job was many times the cost of the web site, so he's already made back his investment in spades! You can see the site here: www.ACTconstruction.com.

A few weeks later, Joe called us up and asked us to redesign ACT's full-color brochure. This has just been completed and is being printed.

Marco's Collision Centers, California — Design of a new series of brochures for their 7 locations. Marco's has been a client of ours for more than 14 years. When they came to us originally they had only one location and had a competitor who was stealing over half of their normal business, and spreading ugly (and untrue) rumors about Marco's quality of work. After some investigative research and a few interviews we came up with the "Get Your Car Fixed Once, Right, the First Time" campaign that they've used for nearly a decade and a half to grow to 7 body shops across Southern California. There will be a series of 5 brochures, followed by a redesign of their web site in the near future.

Logo submissions for the Olympic Games in London 2012. A British web site was asking for submissions for a new logo to replace of the official (and awful) 2012 Olympic games logo. Just for fun we created and sent in these 3 designs. We're not necessarily expecting to hear back from the Olympic committee, as they have thousands of submissions—and they've already chosen a horrible pink and yellow monstrosity that looks like it was designed by a third grader—but it was a fun exercise in creating a logo for the games. Who knows, maybe we'll be getting a call sometime in the next couple of years from Jolly Olde England. Could happen! : )

DESIGN STRATEGIES, INC.
2060 Sunset Point Road, Unit 52
Clearwater, Florida, USA 33765
Phone: (727) 466-6888
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