CLIENT: Silver Fin Capital Mortgage
Great Neck, New York, USA
Silver Fin Capital Mortgage is a major player in the residential and commercial mortgage industry in New York, New Jersey and Florida. We were challenged to completely redesign their corporate image in December 2014.
The project included a new logo design, website, a series of magazine ads, business cards and stationery. Special attention was placed on researching the specific value points offered by the company to ensure these were very visible on the site. The new site was launched in mid-December 2014, and the response was very positive — by the end of January 2015 Silver Fin had attained its highest ever sales in the 16-year history of the company!
Residential and Commercial Mortgage Company
LOCATION: Great Neck, New York, USA
PROJECTS COMPLETED: Branding, corporate image design, website development, magazine ad design
SITE LINK: www.SilverFinCapital.com
Silver Fin's old branding and website was developed in 1999, and it looked dull and lifeless, as can be seen in the design of its Home page at right. The site was tedious, with tiny text, very few images and almost no color. The new logo was patterned after the "compass rose" designs used on mariner's maps, lending a message of "helping you navigate through the confusion of mortgages". A new tagline was developed to define the company's focus: "Your Mortgage Simplified".
OLD HOME PAGE:
NEW HOME PAGE:
Silver Fin has a staff of 28 executives, mortgage originators and administrative staff, each requiring a biography/contact page and business card. A contact form on each bio page allowed customers to email questions and information directly to each mortgage originator.
Having a beautiful and effective website is wonderful, but not if no one knows it's there. We created a series of full-page magazine ads for Silver Fin that ran in Homes & Estates Magazine starting in January 2015. We also created a short series of emails that were sent out to Silver Fin's mailing list announcing the site and inviting feedback. The site was generally well liked and contributed to Silver Fin's highest ever sales period, just one month after its initial launch. Silver Fin is now consistently rated by LendingTree.com as one of the top mortgage companies in the U.S.
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